FanDuel is the world’s leading daily fantasy sports service. I served as Lead Designer on the mobile app’s discovery phase, devising a new live scoring experience which was subsequently rolled out across the product suite. This has since become one of the most loved features among the millions who play FanDuel every day. The app reached the top of the US App Store’s Sports Category upon release.
Recently as Lead Designer on a new product for a brand new market, I’ve been overseeing a lean-agile design team. We have focused on constant experimentation and continuous learning to uncover the most valuable experience for our potential users, testing weekly in our own lab.