I established a process for research and then have continued to provide this to Recast in a freelance capacity. My process for this is to recruit via Respondent and then use Lookback to conduct moderated tests. This is then supplemented with quantitative surveys where needed to be able to validate the objectives of the test. Findings are then presented to the product team with a shareable document providing key takeaways and recommendations.
As Recast’s business model can be unfamiliar to users we spend a lot of time honing the messaging. Using this tight feedback loop we have gone from a place where about 20% of people understood the prospect to closer to 80%.
